CREATIVE DIRECTION / BRAND TEMPLATES
Fullscreen Brand Toolkit & Report
__________
Created and provided design and art direction for a style guide and company-wide comprehensive toolkit including several easily usable templates. The toolkit became a wholistic design system that extended from marketing materials and comms to the company’s digital presence and was used widely by all teams and departments.
Additionally, provided creative and art direction on a full report for the Fullscreen Strategy & Insights team during Covid-19. This project was a large combination of conceptualization, data visualization, designer and illustrator management as well as cross-functional teamwork and ideation.
Fullscreen
Deck
Template
Custom
2020 Culture Report
Creative Team
Creative Direction
Kailey Howell (Toolkit)
Roxy Rad (Report)
Project Management
Stephanie Cortes
Additional Design
Will Malizia
Teddy Yu
Jessica Lopez
Art Direction & Design
Roxy Rad (Toolkit & Report)